Mass Email Creation and Templates

The Problem

Bloomerang users faced significant challenges in executing mass email campaigns. The process was cumbersome and inefficient, requiring users to manually copy outdated emails and modify them using complex filters. This not only consumed valuable time but also increased the likelihood of errors and inconsistencies. Additionally, the outdated user interface further contributed to a poor experience, making it difficult for users to navigate and manage their emails effectively.

The Solution

To streamline the mass email process and improve efficiency, we introduced customizable email templates, eliminating the need for users to create individual emails from scratch each time they wanted to send a campaign. As a result, users were able to save significant time, send more emails with greater ease, and ultimately enjoy a more intuitive process. The improvements led to increased user satisfaction and a more efficient communication strategy.

User Pain Points

  • I had a hard time finding New Email. Also, I think it made me look at the email before I could save it. I didn't expect that and it took me a minute to figure out what it wanted me to do before I could hit that save button."

  • "I would love to see emails that are easier to customize with more options for customization. Also, we would love to have the options of setting up reports to measure email engagement without having to open each individual email to view open rates, click throughs, etc"

  • "I would say to work harder on updating the email template themselves as the process of designing each email is still very clunky and is still look years older than they should."

Mapping the Ideal Journey

We had the unique opportunity to completely reimagine how our users create and send mass emails. Through a combination of user data, customer interviews, and competitive analysis, we designed an optimized user flow that prioritized both efficiency and ease of use. Our goal was to create an experience that not only streamlined the email creation process but also delivered the most value to our users.

Final Product

Key features

  • Reusable Templates: Bloomerang users can now create and customize reusable email templates, enabling consistent messaging across multiple features within the product.

  • Journey Automation Integration: The redesigned email architecture integrates with Journey Automation, allowing users to select dynamic templates directly from the automation canvas.

  • Flexible Building Interface: We replaced the rigid "save and continue" model with a fluid, browsable interface that empowers users to navigate between steps, make edits on the fly, and complete workflows more efficiently.

Impact & Benefits

  • 25% increase in email campaigns sent within the first three months of launch, indicating improved efficiency and user adoption.

  • 40% decrease in time spent creating emails, showing how the streamlined interface and reusable templates accelerated the email creation process.

  • Reduction in saved email clutter: as reusable templates eliminated the need to duplicate and store one-off versions of frequently used emails.

  • Email Header Details

  • Email Customization

  • Recipient Email Interests

  • Email Performance Analytics

Other Work